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	<title>SOS eMarketing</title>
	<link>http://www.sosemarketing.com</link>
	<description>Integrated eMarketing strategists for specialty coffee and food businesses</description>
	<lastBuildDate>Mon, 20 Feb 2012 21:57:00 +0000</lastBuildDate>
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		<title>Facebook EdgeRank &#8211; What is it and Why Should I Care?</title>
		<description><![CDATA[The key factor at the heart of any successful Facebook campaign is engagement and the creation of content that is exciting, unique, and interactive. The arrival of Facebook&#8217;s much-loved EdgeRank algorithm means that reaching high levels of engagement and impressions have become even harder to achieve than ever before. Simply put, EdgeRank soon became the [...]]]></description>
		<link>http://www.sosemarketing.com/2012/02/15/facebook-edgerank-what-is-it-and-why-should-i-care/</link>
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		<title>If You Think There is no ROI to Social Media or That it is Just for Kids &#8211; Check This Out</title>
		<description><![CDATA[Almost two-thirds of U.S. adults use social networking sites, up to 61% a year ago compared to just 5% in 2005. It’s no surprise that over 80% of Millennials (ages 18-29) use social networks; what is striking is how many middle aged and older shoppers are actively using social networks, including 62% of Gen X [...]]]></description>
		<link>http://www.sosemarketing.com/2012/01/25/if-you-think-there-is-no-roi-to-social-media-or-that-it-is-just-for-kids-check-this-out/</link>
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		<title>Hire a Co-Pilot to Take Your Social Media Marketing to the Level of Lead Generation</title>
		<description><![CDATA[How do you get more out of: Facebook, Twitter, Linkedin, YouTube, Blogging, Stumbleupon, Email/Constant Contact/Mail Chimp/etc., SEO, CRO, Mobile, PRLog, Google Adwords, Facebook Ads, Manta, Pinterest, Google+, Keywords, Slideshare, and more&#8230;including your traditional marketing? Hire an e-marketing co-pilot like SOS eMarketing. SOS eMarketing is a social media marketing specialist. We work with you and your [...]]]></description>
		<link>http://www.sosemarketing.com/2012/01/11/hire-a-co-pilot-to-take-your-social-media-marketing-to-the-level-of-lead-generation/</link>
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		<title>In-House Social Media Marketing vs Hiring Outside Specialist</title>
		<description><![CDATA[If you expect results quickly from your social media marketing, hire an outside specialist. The question of managing your social media marketing programs internally or hiring a marketing specialist to develop and run social media efforts depends a lot on your staff core competency, company size, overall marketing budget, and objectives. After all, even as [...]]]></description>
		<link>http://www.sosemarketing.com/2012/01/06/in-house-social-media-vs-hiring-outside-social-media-specialists/</link>
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		<title>Is blogging really effective? What results will we see?</title>
		<description><![CDATA[Nothing like some cold, hard data to prove a point. How does this sound? The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. HubSpot.com&#8217;s 2011 ROI Study shows that 69% of businesses attribute their lead generation success to blogging. 57% of businesses have acquired a [...]]]></description>
		<link>http://www.sosemarketing.com/2012/01/05/is-blogging-really-effective-what-results-will-we-see/</link>
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		<title>SOS e-Marketing:  Background Checks Now Include Twitter, Facebook</title>
		<description><![CDATA[By Al Farnham Surviving a background check just got tougher. And it&#8217;s soon going to get harder still, as Internet search technology grows more sophisticated: Employers have started scouring the web—social networking sites in particular—to check up on potential hires. If you&#8217;ve ever posted anything that suggests you might be somebody who likes a racist [...]]]></description>
		<link>http://www.sosemarketing.com/2012/01/03/sos-e-marketing-background-checks-now-include-twitter-facebook/</link>
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		<title>What do Starbucks &amp; Ferrari have that you don’t have?</title>
		<description><![CDATA[The ability to market "passion" is the secret to how Starbucks and Ferrari achieve success.]]></description>
		<link>http://www.sosemarketing.com/2011/12/29/what-do-starbucks-ferrari-have-that-you-don%e2%80%99t-have/</link>
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		<title>Social Media Marketing for Property Managers and HOAs</title>
		<description><![CDATA[Currently, people shop online for houses and property rentals as they shop for other items. Having a presence on Facebook and other social media makes your community more “searchable.” As a result, your community’s social media pages promote the values of your properties! So what does all this mean for community associations? Social media, websites, [...]]]></description>
		<link>http://www.sosemarketing.com/2011/12/20/social-media-marketing-for-property-managers-and-hoas/</link>
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		<title>The Top 10 tech trends for 2012 According to Pete Cashmore &#8211; Mashable CEO</title>
		<description><![CDATA[&#160; By Pete Cashmore,  founder and CEO of Mashable Special to CNN CNN) &#8211; From the continuing rise of tablet devices to the daily-deals craze and the return of the Internet IPO, 2011 has been a transformative year for technology. The pace of change has become blisteringly fast, with traditional industries &#8212; bookstores, video-rental chains, newspapers &#8212; crumbling [...]]]></description>
		<link>http://www.sosemarketing.com/2011/12/19/the-top-10-tech-trends-for-2012/</link>
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		<title>Intentional Marketing vs Accidental Marketing</title>
		<description><![CDATA[Marketing Accidents Waiting to Happen (and how to avoid them) Acting on Incomplete Information Example 1: Some companies build their marketing plan with only major holidays in mind. What they may not realize is that non-holiday days can be just as important — maybe even more. Example 2: If a marketing plan has more up [...]]]></description>
		<link>http://www.sosemarketing.com/2011/12/12/intentional-marketing-vs-accidental-marketing/</link>
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